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For this assignment, my customer focus will be a broke college student who lacks cooking skills named Santiago. He is a 20-year-old Junior at the University of Florida, currently living in Gainesville, Florida. He is originally from Miami and loves to tailgate every Saturday in football season. He is single and has a 3-year-old German Sheperd whom he is deeply attached. He spends most of his free time working out. His hobbies include watching the sports on T.V, play volleyball and soccer. He drives a grey Volkswagen CC and has a black scooter to move around campus. Santiago loves to read business related books to help him grow his new company. His company is "SERTUM," a go-karting facility located in Tampa, Florida. The business is booming and he wants to expand. He has too much pressure in his life... trying to maintain a balance between school, work, and social life. Santiago needs to eat big amounts of food and maintain a good diet because of so much exercise he put...