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Showing posts from October, 2018

Customer Avatar

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For this assignment, my customer focus will be a broke college student who lacks cooking skills named Santiago. He is a 20-year-old Junior at the University of Florida, currently living in Gainesville, Florida. He is originally from Miami and loves to tailgate every Saturday in football season. He is single and has a 3-year-old German Sheperd whom he is deeply attached. He spends most of his free time working out. His hobbies include watching the sports on T.V, play volleyball and soccer. He drives a grey Volkswagen CC and has a black scooter to move around campus. Santiago loves to read business related books to help him grow his new company. His company is "SERTUM," a go-karting facility located in Tampa, Florida. The business is booming and he wants to expand. He has too much pressure in his life... trying to maintain a balance between school, work, and social life. Santiago needs to eat big amounts of food and maintain a good diet because of so much exercise he put...

What’s Your Secret Sauce?

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·       Describe five ways in which you think you have human capital that is truly unique.  What is it about you, exactly, that makes you different? Write this up in a detailed list.  1.     I have had great experiences while traveling and living in different countries. I believe this has given me really good insight on how people live in different places, their values, what they care about, their traditions, and this has given me a good understanding on how much a place can shape a person’s point of view and entire life. It has also made me more aware of my privilege and makes me want to give back to society and help those who are not as fortunate. It also helps me understand a broader audience in terms of cultures and customs. 2.     I am empathetic. I try to put myself in the place of others and see things in their perspective. I feel it’s important to understand how others see the world to have ...

Figuring Out Buyer Behavior No. 2

Interviewed: Alison Reed (25 years old, International Business student, Female, American) Sergio Marquez (22 years old, Finance student, Male, Colombian) Sandra Martínez (21 years old, Nursing student, Female, American/Venezuelan) Do you like to buy online or in a store? Alison: In store Sergio: In store but would like to buy online. Sandra: Online Are they more likely to use cash or will they finance the purchase? Alison: Credit or debit card Sergio: Credit card Sandra: Debit card, gift card, contactless What supermarket do they do their shopping in? Alison: Walmart & Publix Sergio: Walmart & Aldi’s Sandra: Publix What’s the most important thing to consider when buying products? Alison: That they have the product I need. Price, quality, flavor. Sergio: Price and how much product it contains. Sandra: Quality, nutritional value, flavor, if I need it, if I ...