Testing the Hypothesis Part 2

1.- Isabella Schultz

Who

Age: 19

Are you a college student - Yes

Since when do you cook - 6 Years

What

Do you enjoy Grocery Shopping - Yes

What don't you enjoy about grocery shopping - She likes planning her meals, it's really relaxing

Do you enjoy cooking - Yes

What do you enjoy about cooking - Relaxing, likes researching recipes

Do you have a variety of recipes - Yes

Do you like the idea of the company - Yes

- Convenient

- Easy

Do you do not like the idea of the company (2)

- Takes out the creativity and fun about cooking, coming up with your own recipes

- Cooking with people is fun when is not everything perfectly organized

What do you think about e-commerce in millennials lives for grocery solutions

- The competition will rise because is definitely a growing industry

Why

Why do you Cook - Healthier and cheaper than eating out

Why would you try the service

- It would save her a lot of time

Why would you NOT try the service

- Price

2.- Elia Hernandez

Who

Gender: Female

Age: 19

Are you a college student - Yes

Since when do you cook - 6 Years

What

Do you enjoy Grocery Shopping - Yes

What do you enjoy about grocery shopping - Gets to buy new food

Do you enjoy cooking - Yes

What do you enjoy about cooking - Being able to make fresh food for other people

Do you have a variety of recipes - Yes

Do you like the idea of the company (2) - Yes

-  Convenient

-  Variety

Does not like the idea of the company (2)

- Food would take to long to get there
-

What do you think about e-commerce in millennials lives for grocery solutions

- Convenient and it saves a lot of time giving still lots of options

Why

Why do you Cook - Necessity

Why would make you try the service

- Coupon

Why would make you NOT try the service

- Bad reputation or not reasonably priced

3.- Sofia Cardozo

Who

Gender: Female

Age: 20

Are you a college student - Yes

Since when do you cook - 3 Years

What

Do you enjoy Grocery Shopping - No

What don't you enjoy about grocery shopping - Shes lazy to look for food and then she doesn't find what she needs.

Do you enjoy cooking - No

What do you not enjoy about cooking - Time consuming, preparation

Do you have a variety of recipes - No

Do you like the idea of the company (2) - Yes

- Convenient

- Accessible

Does not like the idea of the company (2)

-  She doesn't cook either way 

- 

What do you think about e-commerce in millennials lives for grocery solutions

- It's cool 

Why

Why do you Cook - Necessity

Why would you try the service

- She hates going grocery shopping

Why would you NOT try the service

- She hates cooking

4.- Paulina Moran (Mexico)

Who

Gender: Female 

Age: 19

Are you a college student - Yes

Since when do you cook - 1 Year

What

Do you enjoy Grocery Shopping - Yes

What do you enjoy about grocery shopping - She likes to choose what she's going to eat

Do you enjoy cooking - No

What do you NOT enjoy about cooking - She is not good at it and she has to clean all the dirty dishes

Do you have a variety of recipes - No

Do you like the idea of the company in two words (2) - Yes

- Accessible 

- Efficient

Does not like the idea of the company (2)

- Because she doesn't like cooking, she wouldn't use the service

- Quality of the products

What do you think about the e-commerce in millennials lives for grocery solutions

- The negative side about e-commerce is that there are so many options that she wouldn't know how to choose

Why

Why do you Cook - Necessity

Why would you try the service

- Because it would save her time, money and it has specific instructions on how to make it

Why would you NOT try the service

- Because maybe she wouldn't like the options available

5.- Sofia Orrantia 

Who

Gender: Female

Age: 19

Are you a college student - Yes

Since when do you cook - 4 Years

What

Do you enjoy Grocery Shopping - No

What do you NOT enjoy about grocery shopping - Having to get out of her bed

Do you enjoy cooking - No

What do you NOT enjoy about cooking - She doesn't know how to cook or clean 

Do you have a variety of recipes - No

Do you like the idea of the company in two words (2) - Yes

- Easy

- Accessible

Does not like the idea of the company (2)

- She doesn't know

- 

What do you think about the e-commerce in millennials lives for grocery solutions

- An amazing solution, it helps the lazy people like her.
- Parents can purchase the service for students.

Why

Why do you Cook - Necessity

Why would you try the service

- So she can stop eating spaghetti every single day

Why would you NOT try the service

- Because it doesn't come already made
_________________________________________________________________________

Who: Yes, people that don't like cooking at all, think is a good idea but at the end, they wouldn't us the service.

What: The time-consuming need differs from the laziness of people not wanting to cook even tough instructions will be provided.

Why: Yes it is different because the insiders are willing to get the service and use it to the maximum, not like the outsiders that are not willing to.

Inside the boundary	Outside the boundary
College Students	Kids and families
Learn how to cook and not wasting time grocery shopping	Some moms have time to cook and kids don't require this knowledge yet
Because people have tight schedules or they just don't know how to cook.	This is a service to change how grocery shopping is done in the U.S. only people with accessibility to technology would be able to get the best out of it.