Testing the Hypothesis

1) Pick an opportunity you would like to pursue. 

- The opportunity to make an affordable/convenient way for students to get a variety of good quality food, with a basic instruction process on how to make it.

2) Clearly state the opportunity you have identified, including the who, what, why.

• The who: 

College Students

• The what: 

They are unable to easily, efficiently make or afford food that has enough nutrients for their body to absorb on a daily basis

• The why: 

They don't have the time to go grocery shopping and/or they do not know how to cook

3) This is your 'hypothesis' about the opportunity. It is a statement of your belief related to an opportunity. I'd like you to test the boundaries of the hypothesis by pushing and prodding each of the three elements. That means:

• Testing the who: Are there others who have this need? Or, does everyone in your current 'who' share the need? 

Yes, this company would operate for anyone who doesn't have the time to do grocery shopping or lacks cooking skills

• Testing the what: What are the boundaries of the need?

All grocery stores that people are used to using. People that are comfortable eating junk food instead of having a balanced diet

• Testing the why: Not everyone will perceive their need the same way; here, I'd like you to test the boundaries of the 'why' -- for the people who have the need you have identified, what are the range of whys that they offer? Does the "why" you have identified hold for everyone?

Yes, the why accounts for most of the college students I have met. They really don't know how to cook or what to buy when they enter a grocery store. 

4) In Part 1, you must interview five people. These interviews must be long enough for you to get the information you need. In these interviews, you want to ask questions that try to capture the variation in the whos, whats, and whys, and your objective is to test the boundaries of your opportunity hypothesis. 

1.- Andres Rocha

Who

Age: 20 

Are you a college student - Yes

Since when do you cook - 3 Months

What

Do you enjoy Grocery Shopping - Yes

What don't you enjoy about grocery shopping - See a different variety of products to purchase that are enjoyable eating

Do you enjoy cooking - Yes

What don't you enjoy about cooking - It is interesting to make his own food

Do you have a variety of recipes - No

Do you like the idea of the company - Yes

-  Convenient

-  Efficient

Do you do not like the idea of the company (2)

-  It would not stick

-

What do you think about e-commerce in millennials lives for grocery solutions

- Try e-commerce and give it a shot because technology is changing

Why

Why do you Cook - I cook out of necessity.

Why would you try the product

- Because it's convenient

Why would you NOT try the product

- Price

2.- Alexa Beale

Who

Gender: Female

Age: 23

Are you a college student - Yes

Since when do you cook - 5 Years

What

Do you enjoy Grocery Shopping - No

What don't you enjoy about grocery shopping - Too much time consuming

Do you enjoy cooking - Yes

What don't you enjoy about cooking - She likes to be able to create something out of nothing

Do you have a variety of recipes - Yes, but she can always use more

Do you like the idea of the company (2) - Loves it

-  Accessible

-  Helpful

Does not like the idea of the company (2)

-  It may fail because of a lack of people knowing about it

- It might be hard for people to break the habit of going to the grocery store

What do you think about e-commerce in millennials lives for grocery solutions

- Genius because her sister is handicap, she has difficulties going to the store herself and she would be able to be more independent. 

Why

Why do you Cook - She thinks is fun and is healthier than trying to eat out all the time

Why would make you try the product

- Be able to get new recipes and to see how the company suggests new styles. "Broden horizons of recipes"

Why would make you NOT try the product

- Price

3.- Chris Dume

Who

Gender: Male

Age: 20

Are you a college student - Yes

Since when do you cook - 4 Years

What

Do you enjoy Grocery Shopping - No

What don't you enjoy about grocery shopping - Because he doesn't like unloading the bags from the car

Do you enjoy cooking - Yes

What you enjoy about cooking - It is fun to cook

Do you have a variety of recipes - Not really

Do you like the idea of the company (2) - Yes

-  Variety of recipes

-  Delivery of groceries

Does not like the idea of the company (2)

-  Not a 24/7 service

- 

What do you think about e-commerce in millennials lives for grocery solutions

- That we are getting kind of lazy but there can be growth in this market

Why

Why do you Cook - Necessity

Why would you try the product

- To get more recipes

Why would you NOT try the product

- Price

4.- Cayman Martinez

Who

Gender: Male

Age: 25

Are you a college student - Yes

Since when do you cook - 6 Years

What

Do you enjoy Grocery Shopping - No

What don't you enjoy about grocery shopping - Its too much time consuming, indecisive and buys groceries hungry = unnecessary food bought. Doesn't like running into people that he dislikes.

Do you enjoy cooking - Yes, but he likes eating better

What do you enjoy about cooking - The final product

Do you have a variety of recipes - No

Do you like the idea of the company in two words (2) - Yes

-  Convenience

-  Educational --> New college students learning how to cook, a good way to build knowledge on how to cook.

Does not like the idea of the company (2)

-  

- 

What do you think about the e-commerce in millennials lives for grocery solutions

- It is the future of grocery shopping

Why

Why do you Cook - Necessity, cheaper and healthier than eating out 

Why would you try the product

- The convenience of getting recipes and not having to go grocery shopping

Why would you NOT try the product

- He knows how to cook and he is about to graduate. If he was a freshman he would definitely try it out.

5.- Areli Jacobs

Who

Gender: Female

Age: 24

Are you a college student - Yes

Since when do you cook - 3 Years

What

Do you enjoy Grocery Shopping - Yes

What do you enjoy about grocery shopping - It gives her the time to relax and clear her mind

Do you enjoy cooking - No, she hates cooking. It makes her nervous

What do you not enjoy about cooking - She is very lazy, she doesn't like meal prepping such as cutting veggies and cooking makes her nervous. She doesn't have enough recipes to cook

Do you have a variety of recipes - No, she always cooks the same five things

Do you like the idea of the company in two words (2) - Yes

- Practical

- Takes a weigh out of her shoulders

Does not like the idea of the company (2)

- It sounds complex, needs to be simplified.

- 

What do you think about the e-commerce in millennials lives for grocery solutions

- Makes everyone's lives easier, it's amazing

Why

Why do you Cook - Because otherwise, she starves

Why would you try the product

- So she doesn't have to think too hard about making food every day

Why would you NOT try the product

- Price

5) Include your write-up of each step in your assignment. For step 4, please summarize what you find. Given your interviews, what do you know about the opportunity that you didn't know before? 

All five found the company amazing and they would definitely try it out. They all have the same problem and they said it was a great idea on fixing that specific problem.

I realized a new thing about my opportunity. Chris Dume said that it needed to be a 24-hour service 7 days a week for it to work. I believe that is not fully correct because we are online and there needs to be a controlled schedule of all the customers ordering their packets.